Why a Sky-ITV deal makes sense in a shifting entertainment landscape

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    • May 2025
    • 1583

    #1

    Why a Sky-ITV deal makes sense in a shifting entertainment landscape

    The proposed £1.6bn takeover of a big chunk of ITV by Sky would be the biggest consolidation in British broadcasting in more than 20 years, and reflects fundamental changes in viewing habits and commercial realities.

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