Premier League pitches £750m annual boost from ad sales revamp
The Premier League could receive a £750m annual revenue boost by centralising perimeter advertising sales and increasing the number of top-level commercial partners associated with the world's most lucrative domestic football competition, its clubs have been told.
In May 2016, Leicester City held aloft the Premier League trophy, defying 5,000/1 odds in what was one of the most extraordinary underdog stories in the history of English football.
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